For all fresh food displays and all budgets
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Retailing in Australia is changing rapidly and consumer shopping habits are changing faster than ever before.
The decline and recent closures of some bricks and mortar stores is often blamed on online shopping. But research clearly shows that most Australian customers prefer to shop for fresh food in-store rather than online. So what is going wrong? Researchers believe that customers are walking away from physical stores, not because of online shopping, but because of the stores' failure to listen to the needs of their customers and adapt to these challenges. In fresh food businesses customers want to be wowed by the fresh products on display (hard to do online) and be able to make informed purchasing decisions quickly. And they seek better shopping experiences.
63% of customers want more information about the fresh food they are buying. Not just a brief product name and a price. But also Country-of-Origin information, allergen advice, where it was grown, even wine pairings. A quality food ticketing system will go a long way towards satisfying this need. And help improve the customers shopping experience.